Asana pricing spans a free Personal plan, two self-serve paid tiers with published per-user rates, two sales-led enterprise tiers, and a set of add-ons priced on top of the plan. For team leads and software buyers, the practical question is less whether Asana has a free option and more where user count, billing cadence, AI credits, and add-ons change the cost profile.
What it is and who it’s for
Asana is sold in a tiered plan structure that starts with Personal and scales through Starter, Advanced, Enterprise, and Enterprise+. Asana positions Personal for one or two people managing personal projects and caps it at 2 users.
That makes the free tier most relevant to individual operators, founders, or very small teams that want to organize work without a paid commitment. Buyers evaluating a broader rollout will be looking mainly at Starter and Advanced, because those are the paid plans with published list pricing.
Enterprise buyers sit in a separate procurement path. Asana lists Enterprise as contact-sales pricing and offers Enterprise+ for advanced security, compliance, and governance controls such as SIEM integrations, data residency, audit logs, and managed workspaces.
How it works
Asana pricing combines free access, per-user subscription pricing, sales-led enterprise packaging, and separately priced add-ons. A buyer first picks a plan tier, then chooses monthly or annual billing where self-serve rates are published, then decides whether any add-on is needed on top.
The Personal plan is free forever. It includes unlimited tasks and projects, list, board, and calendar views, unlimited storage with a 100MB maximum per file, and 100+ free integrations.
Starter and Advanced carry no user seat limits. Both include AI Studio Basic, and Asana attaches those credits to the billing account per month rather than to each seat: 50K on Starter, 75K on Advanced, and 200K on Enterprise. Asana says AI Studio Basic includes rate limits, and it sells AI Studio Plus and AI Studio Pro as paid upgrades, with Pro available on an annual plan only.
Beyond AI, Starter adds unlimited automations and unlimited free guests, while Advanced adds unlimited portfolios and goals. Add-ons are billed separately from the plan: Timesheets and Budgets carries a published price, while AI Teammates, compliance management, and permissions management are contact-sales.
Pricing and cost considerations
Asana publishes list prices for the two self-serve tiers at both billing cadences, and ties an AI Studio Basic credit pool to each paid plan.
| Plan | Published price | Billing basis | Included AI entitlement | Notable included detail |
|---|---|---|---|---|
| Personal | $0 | Free forever | AI Studio not available | Up to 2 users |
| Starter | $10.99 per user, per month | Billed annually | AI Studio Basic, 50K credits per billing account per month | Unlimited free guests |
| Starter | $13.49 per user, per month | Billed monthly | AI Studio Basic, 50K credits per billing account per month | Unlimited automations |
| Advanced | $24.99 per user, per month | Billed annually | AI Studio Basic, 75K credits per billing account per month | Unlimited portfolios and goals |
| Advanced | $30.49 per user, per month | Billed monthly | AI Studio Basic, 75K credits per billing account per month | Unlimited portfolios and goals |
| Enterprise | Contact sales | Custom | AI Studio Basic, 200K credits per billing account per month | SAML authentication, SCIM provisioning |
| Enterprise+ | Contact sales | Custom | Not published | SIEM integrations, data residency, audit logs |
Add-ons sit outside those plan rates and are the cost component most easily missed in a first budget pass.
| Add-on | Published price | Available on |
|---|---|---|
| Timesheets and Budgets | $5.99 per user, per month billed annually | Starter, Advanced, Enterprise, Enterprise+ |
| AI Teammates | Contact sales | Starter, Advanced, Enterprise, Enterprise+ |
| Compliance management | Contact sales | Enterprise plans |
| Permissions management | Contact sales | Enterprise plans |
Asana advertises savings of up to 18% on yearly billing, and the published rates show where that comes from: Starter falls from $13.49 to $10.99 per user, per month, and Advanced from $30.49 to $24.99. That trade between rate and commitment length is the same one covered in our guide to annual vs monthly SaaS billing.
Seat counts also stop moving one at a time once a team passes a few people. Asana adds seats in increments of 1 between 2 and 5 total users, 5 up to 30 users, 10 up to 100 users, 25 up to 500 users, and 50 above 500 — so a team crossing a threshold buys the next block rather than a single seat.
How to choose
Team size is the first filter. Personal is capped at 2 users, so a third collaborator moves the team onto a paid plan.
Starter is the entry paid tier with published per-user pricing and no seat cap, and it includes unlimited free guests, which matters for client-facing teams or cross-functional projects where outside collaborators need visibility without becoming paid users.
Advanced is the tier Asana positions for companies managing a portfolio of work and goals across departments, and unlimited portfolios is the capability that separates it from Starter on the pricing page.
AI usage is the other practical selector. Because AI Studio Basic credits pool at the billing account, a 10-person team and a 60-person team on Starter draw from the same 50K per month, so heavier AI workflows point toward a higher tier or a paid AI Studio upgrade rather than toward more seats. Buyers weighing that pattern against other work tools can compare it with Notion’s plan structure.
Limitations and gotchas
Enterprise and Enterprise+ have no public list prices, so larger buyers cannot model final spend from the pricing page and have to run a sales cycle first — the dynamic covered in our guide to contact-sales enterprise pricing.
There are also boundaries inside the “unlimited” claims. Personal includes unlimited storage but limits each file to 100MB, and AI Studio Basic is included on paid plans with rate limits rather than as open-ended AI usage, which is what the paid Plus and Pro options exist to lift.
Tax is added on top of the list price rather than included in it. Asana says it applies state and local sales tax based on the billing address, and that it may be required to charge VAT, GST, and other taxes in line with local laws; buyers registered for VAT or GST can enter a registration number at checkout to have an exemption processed. Prices on the page are shown in USD, and Asana does not publish separate regional price schedules there.
FAQ
Does Asana discount for nonprofits or academic use?
Asana offers eligible nonprofit organizations a discount on a Starter or Advanced annual plan. For academic use it does not publish a rate and asks student groups to contact the company.
Can I add a single seat as the team grows?
Only up to 5 total users. Above that, Asana sells seats in increments of 5 up to 30 users, 10 up to 100, 25 up to 500, and 50 beyond 500.
What happens to my data if I cancel?
Asana says it does not offer refunds. Cancelling before the next renewal keeps paid features until the end of the subscription period, after which access to those features and the data associated with them is lost.
Is AI Studio available on the free plan?
No. AI Studio runs on Starter, Advanced, Enterprise, and Enterprise+. Basic access is included with rate limits, while AI Studio Plus and AI Studio Pro are paid tiers, and Pro is annual-plan only.
Should I upgrade my whole organization or just one team?
Asana’s guidance is to upgrade the organization if administrators and premium features are needed across all teams, and to upgrade an individual team if the goal is narrower — more guests, per-project permissions, or hiding a team.
