Webflow pricing is not a single plan ladder. In Webflow’s current pricing structure, buyers have to distinguish among site plans, a Workspace layer with its own per-seat pricing, a $2,500/mo Team platform plan, ecommerce tiers, and add-ons, each with separate starting prices. That matters for B2B teams because the budget decision depends on whether they are launching a simple marketing site, coordinating a team’s staging and collaboration setup, or running ecommerce on top of Webflow.
What it is and who it’s for
Webflow is sold through multiple pricing tracks rather than one flat subscription. Based on Webflow’s pricing page, the lineup includes entry-level and paid site plans, a Workspace layer for staging and collaboration, a $2,500/mo Team platform plan for larger collaborative setups, a custom-priced Enterprise tier, separate ecommerce plans, and add-ons for optimization, analytics, and localization.
Every Webflow account includes a free Workspace by default, the space where sites are staged and where teammates or clients get invited to collaborate, separate from the Site plan that governs an individual site’s own features. Webflow lets customers create multiple Workspaces, but limits each customer to one free Workspace; any Workspace tier can support an unlimited number of paid Site plans.
For buyers, the first practical split is between a single website need and a broader team operating model. A small business or individual launching a basic site can start on the Starter, Basic, or Premium site plans, while a larger organization managing multiple collaborators may instead evaluate a paid Workspace tier, the Team platform plan, or Enterprise.
Ecommerce is also its own buying path inside Webflow pricing. Webflow lists Ecommerce Standard, Ecommerce Plus, and Ecommerce Advanced as separate tiers for stores, rather than folding store functionality into the entry site plans.
How it works
Webflow pricing works as a layered model, with each layer priced separately.
The site plan layer starts free. Webflow’s Starter site plan includes 2 static pages, 1 GB of bandwidth, and 50 form submissions. Basic costs $15 per month billed yearly and adds a custom domain, 300 static pages, 10 GB of bandwidth, unlimited form submissions, and password protection. Premium costs $25 per month billed yearly and adds Webflow CMS, code components, site search, form file upload, and well-known files.
A separate Workspace layer governs staging and collaboration rather than a single site’s features. Team-oriented Workspaces can upgrade from the free tier to Core at $19 per month billed yearly, which adds 10 staging sites, 300 pages per staged site, 300 AI credits per month, custom code, code export, and shared libraries, or to Growth at $49 per month billed yearly, which adds unlimited staging sites, 400 AI credits per month, site password protection, 301 redirects, and site-level roles. Freelancers and agencies have their own Workspace ladder: a free Starter tier, Freelancer at $16 per month billed yearly, and Agency at $35 per month billed yearly. Beyond the one seat included with every Workspace, Webflow charges $39 per month for an added full seat, $15 per month for a limited seat, and $0 for a free reviewer seat, all billed yearly.
The Team platform plan is priced separately from the site and Workspace layers, at $2,500 per month with an annual contract required. Webflow describes it as everything in Premium plus Site & Workspace, Webflow Localize, AEO agents, publishing workflows, single-page publishing, a site activity log and API, foundational governance, enhanced security and compliance, and priority support; Webflow does not publish specific seat counts, bandwidth, or CMS-item limits for this tier.
Add-ons layer on top of any plan. Webflow says Optimize starts at $299 per month based on page views, Analyze starts at $9 per month based on sessions, Localize Essential starts at $9 per month based on locales, and Localize Advanced starts at $29 per month based on locales.
Pricing and cost considerations
For B2B buyers, Webflow pricing spans five independent tracks: site plans, Workspace, the Team platform, ecommerce, and add-ons. The right budget line depends on which of them the workload actually touches.
| Pricing area | Plan or add-on | Standard price model | Included or named limits |
|---|---|---|---|
| Site plans | Starter | Free | 2 static pages, 1 GB bandwidth, 50 form submissions |
| Site plans | Basic | $15/mo billed yearly | Custom domain, 300 static pages, 10 GB bandwidth, unlimited form submissions, password protection |
| Site plans | Premium | $25/mo billed yearly | Adds Webflow CMS, code components, site search, form file upload, well-known files |
| Workspace (teams) | Core | $19/mo billed yearly | 10 staging sites, 300 pages/staged site, 300 AI credits/mo |
| Workspace (teams) | Growth | $49/mo billed yearly | Unlimited staging sites, 400 AI credits/mo, site-level roles |
| Workspace (freelance/agency) | Freelancer | $16/mo billed yearly | 10 staging sites, client payments, 300 AI credits/mo |
| Workspace (freelance/agency) | Agency | $35/mo billed yearly | Unlimited staging sites, unlimited shared libraries, 400 AI credits/mo |
| Platform | Team | $2,500/mo, annual contract | Adds Localize, AEO agents, governance, priority support; specific limits not published |
| Platform | Enterprise | Custom | Granular permissions, custom roles, advanced governance, secure integrations, dedicated account manager |
| Add-on | Optimize | Starts at $299/mo | Based on page views |
| Add-on | Analyze | Starts at $9/mo | Based on sessions |
| Add-on | Localize Essential | Starts at $9/mo | Based on locales |
| Add-on | Localize Advanced | Starts at $29/mo | Based on locales |
| Ecommerce | Ecommerce Standard | $29/mo billed yearly | 500 ecommerce items, 2% transaction fee |
| Ecommerce | Ecommerce Plus | $74/mo billed yearly | 5,000 ecommerce items, 0% transaction fee |
| Ecommerce | Ecommerce Advanced | $212/mo billed yearly | 15,000 ecommerce items, 0% transaction fee |
Webflow separates baseline plan choice from optional expansion modules, so the entry Starter or Basic site plan does not cover localization, experimentation, analytics, or store features; those come from Workspace tiers, add-ons, or ecommerce plans priced on top.
Basic, Premium, ecommerce, and Workspace prices shown here are billed yearly, and the Team platform plan also requires an annual contract. Webflow states all prices are in USD, per site, plus applicable taxes added at checkout.
How to choose
Choose Starter to test or experiment with Webflow at no cost. Choose Basic once a project needs a custom domain, more static pages, and password protection but not a CMS. Choose Premium once content management, on-site search, or file uploads become part of the operating model.
Workspace tier follows collaboration needs rather than site features. Core fits a team that needs more staging sites and AI credits than the free Workspace allows; Growth fits one that needs unlimited staging plus site-level roles and publishing permissions. Freelancers and agencies size the same decision by client roster: Freelancer for a small client list, Agency once client seats, shared libraries, and site password protection matter at scale. Beyond the one included seat, added Workspace seats cost $39 per month for full design access or $15 per month for limited content editing.
The Team platform plan is a separate buying decision rather than a bigger site or Workspace tier. Webflow describes a platform plan as bundling a site, a Workspace, and add-ons into one package, which fits organizations that want governance and priority support bundled at $2,500 per month with an annual contract rather than assembled piece by piece. Enterprise goes further into custom permissions, roles, and a dedicated account manager once governance needs outgrow even the Team bundle.
For ecommerce, product catalog size and transaction-fee structure are the key decision points. Webflow’s Standard ecommerce tier carries a 2% transaction fee, while Plus and Advanced are listed with 0% transaction fees.
Limitations and gotchas
The Team platform plan is the biggest blind spot for buyers. Webflow lists its $2,500-per-month price and feature bundle but does not publish specific seat counts, bandwidth, CMS-item limits, or SLA terms for that tier, so buyers evaluating it should confirm exact limits directly with Webflow sales before budgeting.
Enterprise pricing is not published as a standard rate card either. Webflow only states that Enterprise pricing is custom and that the tier adds granular permissions, custom roles, advanced governance, secure integrations, enhanced SLAs, and a dedicated account manager.
Usage-based add-ons also need closer review before procurement, since Optimize, Analyze, and Localize pricing scales with page views, sessions, or locales rather than a flat monthly amount. Cancellations carry a similar catch: Webflow says a canceled Site or Workspace plan still owes the remainder of its term.
FAQ
What’s the difference between a Workspace and a Site plan?
Every site built in Webflow lives inside a Workspace by default. The Workspace is where sites get staged and where teammates or clients are invited to collaborate; the Site plan is what unlocks publishing, hosting, and feature limits for one specific site.
Can a site add bandwidth beyond its plan’s base allowance?
Yes. Webflow prices Premium bandwidth add-ons starting at $20 per month billed annually for an extra 50 GB, scaling up to $974 per month billed annually for an extra 2.45 TB.
How is Webflow Cloud usage priced?
Webflow Cloud charges $2 per million web app requests and $2 per 5 hours of CPU usage, on top of the bandwidth allowance from the underlying site plan.
