Pipedrive sells four paid CRM plans — Lite, Growth, Premium and Ultimate — priced per seat, with monthly or annual billing and five optional add-ons. The prices in this guide are the US-dollar figures Pipedrive’s pricing page shows to US visitors. The page serves country-specific price lists, so buyers elsewhere should check their local figures before budgeting.
What it is and who it’s for
Pipedrive is a CRM (customer relationship management) platform built around sales pipelines. On its pricing page, the company says it is used by over 100,000 sales teams. Every plan is priced per seat, so cost scales with the number of users.
Pipedrive positions the plans as a ladder: Lite to “organize your sales in one simple, intuitive workspace,” Growth to “automate emails and follow-ups,” Premium — marked most popular — for “full-cycle sales tools,” and Ultimate as its “complete suite of capabilities.” All four carry a “Now with AI” label, but the AI features differ by plan.
A free 14-day trial is available on every plan, and Pipedrive says no credit card is required.
How it works
Seats are billed monthly or annually. With annual billing, Pipedrive shows a per-month equivalent but charges one payment per seat for the full year; with monthly billing, the charge recurs on the same day each month.
Each tier includes the one below it and adds a feature block, according to Pipedrive’s plan cards and comparison table:
- Lite: lead, calendar and pipeline management, AI-powered report creation, a real-time sales feed, and 500+ integrations.
- Growth: two-way email sync with open and click tracking, automations and email sequences, product subscriptions and forecast reports, and a meeting scheduler with a contacts timeline.
- Premium: LeadBooster lead generation with rule-based assignment of leads to reps, contracts and e-signatures through Smart Docs, custom scoring and company data enrichment, AI email writing and summarization, team inboxes, and required, pipeline-specific and formula fields.
- Ultimate: security alerts and rules, device history and an audit log, email and phone data enrichment, a non-developer sandbox account, extended phone support, and partnership discounts, which Pipedrive specifies as 20% off PandaDoc and CloudTalk and 15% off Surfe.
Some features are on every plan: SAML single sign-on, two-factor authentication and its enforcement, API access and webhooks, native mobile apps, 24/7 live chat support, and personalized onboarding from a Pipedrive strategic partner.
Pricing and cost considerations
| Plan | Billed annually (per seat/month) | Annual payment (per seat) | Billed monthly (per seat/month) | Annual-billing saving |
|---|---|---|---|---|
| Lite | US$14 | US$168 | US$24 | 42% |
| Growth | US$39 | US$468 | US$49 | 20% |
| Premium | US$59 | US$708 | US$79 | 25% |
| Ultimate | US$79 | US$948 | US$99 | 20% |
Prices are from Pipedrive’s US pricing page and exclude VAT; the saving column is our calculation from the two billing rates.
The page advertises annual billing as “save up to 42%,” but only Lite reaches that figure. On Growth, Premium and Ultimate the annual discount is 20–25%, which is a smaller return on a year-long commitment — the trade-off our guide to annual vs monthly SaaS billing walks through. For a 10-seat Growth team, annual billing costs US$4,680 a year versus US$5,880 for 12 months on monthly billing.
Where add-ons fit. Pipedrive lists five add-ons, and its FAQ says add-ons can be added to any plan. The comparison table shows three of them bundled into Premium and Ultimate:
| Add-on | What it does | Listed starting price | Lite and Growth | Premium and Ultimate |
|---|---|---|---|---|
| LeadBooster | Chatbot, live chat, web forms and prospector for lead capture | $32.50 | Paid add-on | Included |
| Smart Docs | Quotes, proposals and contracts with e-signatures | $32.50 | Paid add-on | Included |
| Projects | Kanban project boards with tasks and subtasks | $16 | Paid add-on | Included |
| Web Visitors | Identifies organizations browsing your website | $41 | Paid add-on | Paid add-on |
| Campaigns | Email marketing campaigns | $13.33 | Paid add-on | Paid add-on |
That bundling changes the Growth-versus-Premium comparison. A Growth team that needs lead capture or e-signatures should price LeadBooster and Smart Docs against the US$20 per seat per month step up to Premium on annual billing, which includes both.
Two more cost lines sit outside the plan table. Prices are VAT exclusive: Pipedrive bills EU customers VAT at their member state’s rate unless a valid VAT number is provided. And Pipedrive’s FAQ says implementation is free when you sign up for “a pricing plan that’s over $400 a year” — a single annual Lite seat (US$168) falls below that figure, while a single annual Growth seat (US$468) is above it.
How to choose
Pipedrive’s comparison table caps usage by plan, and those caps can force an upgrade before a missing feature does:
| Limit | Lite | Growth | Premium | Ultimate |
|---|---|---|---|---|
| Active automations (per company) | — | 50 | 150 | 250 |
| Email sequences (per company) | — | 5 | 25 | 50 |
| Email syncs (per seat) | — | 1 | 3 | 5 |
| Reports (per seat) | 15 | 50 | 250 | 500 |
| Custom fields (per company) | 30 | 100 | 300 | 500 |
| Active leads and deals (per company) | 2,500 × seats | 5,000 × seats | 15,000 × seats | 20,000 × seats |
| Data enrichment credits (per company) | — | — | 100 | 500 |
Active leads and deals are capped at 300,000 per company on every plan.
Lite suits small teams that need pipeline, contacts and calendar in one place without email automation: it has no two-way email sync, automations or sequences.
Growth is the first plan with two-way email sync, automations and sequences, plus forecast reports. Its caps are 50 active automations and five sequences, shared across the whole company.
Premium fits teams that need lead capture, contracts, team inboxes or custom permission sets, or that would otherwise buy LeadBooster, Smart Docs or Projects separately. It is also the first plan with phone support.
Ultimate is for accounts that need security rules and alerts, an audit log or a sandbox, or that outgrow Premium’s caps: it allows 250 automations, 500 reports per seat and 500 data enrichment credits.
For how other CRM vendors structure seats and add-ons, see our Salesforce pricing guide and HubSpot pricing guide.
Limitations and gotchas
- Prices vary by country. The figures above are the US price list. The page’s pricing data also carries separate AUD and CAD price points, and when we loaded the same URL from a non-US location on September 11, 2026, it showed a euro price list with lower Growth, Premium and Ultimate prices. Budget from the price shown for your billing country.
- Add-on cards show no billing unit. Each add-on is listed as “starting from” a price, without saying whether that is per month, per seat or per company. Treat the figures as floors and confirm the unit in checkout.
- Company-wide caps don’t grow with seats. Automations, sequences, custom fields and enrichment credits are pooled per company, so adding seats does not raise them; reports, email syncs, API tokens and the leads-and-deals allowance do scale with seat count.
- The implementation threshold is undefined. Pipedrive’s FAQ doesn’t say whether “over $400 a year” is measured per seat or per account, which decides whether a multi-seat Lite team qualifies.
- Phone support starts at Premium. Lite and Growth get 24/7 live chat and chatbot support; extended phone support on Ultimate means calls Monday to Friday, 7:00 am to 11:00 pm CET/CEST.
FAQ
Is single sign-on reserved for a higher tier?
No. SAML SSO and two-factor authentication enforcement are on all four plans. Ultimate adds security rules, alerts, and device history with an audit log.
How many API calls do integrations get?
API tokens are pooled per company per 24 hours: 30,000 × seats on Lite, 60,000 × seats on Growth, 150,000 × seats on Premium and 210,000 × seats on Ultimate, up to 100 million.
Can the whole team join the free trial?
Yes. Pipedrive says you can invite as many people as you want to a trial from the “Add more users” menu.
Does any plan include a dedicated customer success manager?
Growth, Premium and Ultimate accounts are eligible, but Pipedrive says assignment depends on qualification criteria, capacity and regional coverage.
Which payment methods does Pipedrive accept?
Major credit cards, debit cards and PayPal, with the options available depending on your country.
